Many times clients will expect a fixed budget and a firm deadline. That means a contract based on a set of fixed deliverables, and a project typically confined to those deliverables despite of any changes/challenges that may come up along the creative process.
But, what should you do when you want to get your client to work with an agile methodology? How can you convince them to trust the process, and what are the things to keep in mind to ensure expectations are managed?